The Giving Gig | Founder & Coordinator February 2025 - Present

• Independently developed a live fundraising music showcase, handling artist relations, venue logistics, and event operations; coordinating artist schedules, call times, and advance sheets.

• Created and executed content for social media platforms to promote event, artist performances, and fundraising initiatives; leveraging social media to drive ticket sales in support of Sweet Relief Musicians Fund.

Universal Music Group | Social Representative September 2024 - Present

• Served as the social media representative for Universal Music Group’s Twitch channel, 3point5, creating diverse content such as short-form video and static assets, using Adobe Creative Cloud and Canva.

• Managed social media content strategy for Instagram, TikTok, YouTube, Twitch, X, and LinkedIn; kept up with trends and tracked KPIs and engagement metrics to provide insights to executives.

• Collaborated cross-functionally with creators, UMG artists, and internal departments to schedule and align content with brand objectives and digital media initiatives.

Unified Esports League | Marketing Assistant May 2024 - October 2024

• Curated and managed social content across major social platforms, maintaining a consistent brand voice while engaging with the esports community and promoting inclusivity and accessibility.

• Assisted in developing social media campaigns that aligned with the league's brand, driving engagement with communities and players.

• Scheduled posts and monitored analytics using tools like Loomly, leading to a 300% increase in organic engagement.

Newport Beach Film Festival | Campaign Lead January 2024 - May 2024

• Led campaign execution, overseeing deliverables for a 75+ page media strategy; managing the creation and distribution of marketing materials, maintaining brand consistency.

• Served as the primary liaison for influencers, sponsors, and partners, ensuring seamless campaign execution.

ATN Entertainment | Talent Management March 2023 - March 2024

• Managed scheduling for 100+ talent clients, coordinating casting auditions and project deadlines.

• Provided administrative support, including script coverage, project tracking, and maintaining talent assets.