Digital marketing and social media professional with 6+ years of experience in creating content, supporting social campaigns, and driving audience engagement. Skilled in short-form content strategy, social calendar scheduling, platform optimization, analytics reporting, asset coordination, and cross-functional campaign support. Also produces live concerts, overseeing planning, promotion, and execution. Combines hands-on industry experience with a genuine passion for music, gaming, social culture, and building meaningful artist-to-fan connections.

Universal Music Group | Universal Music Live Social Media Rep September 2024 - Present

• Ideate, produce, and edit high-volume short-form video and static assets for UMG’s official Twitch channel and social platforms, repurposing livestream VODs into retention-optimized, artist-driven content living on official UMG and Twitch accounts.

• Execute and support large-scale digital campaigns including for UMG artists such as Doechii, Joji, GIRLSET, Kali Uchis, John Summit, Cynthia Erivo, and Frankie Grande, garnering millions of views across social platforms.

• Collaborate cross-functionally with UMG artists, Twitch creators, and internal °1824 verticals to coordinate content capture, approvals, timelines, and campaign execution.

• Monitor and analyze weekly performance metrics across platforms to identify trends in engagement, watch time, and audience behavior, translating insights into actionable strategy.

• Support reporting and recap materials for internal teams, highlighting social performance, audience growth, and fan engagement outcomes.

• Maintain organized documentation, schedules, and follow-ups to support fast-paced digital initiatives and live artist activations.

ENSMBL | Founder & Concert Producer February 2025 - Present

• Founded and operated an independent live music promotion brand, planning and executing a fundraising showcase supporting Sweet Relief Musicians Fund and generating $800+ in ticket revenue.

• Coordinated artist bookings, venue logistics, and technical staffing through high-volume outreach, scheduling, and cross-party communication.

• Built and maintained detailed spreadsheets and tracking documents for venue availability, production requirements, budgets, and timelines to support booking and routing decisions.

• Managed event budgets, talent payments, and operational documentation including advance packets, call sheets, run-of-show schedules, and stage plots.

• Served as primary liaison between artists, venue staff, and production teams to confirm deliverables, align expectations, and ensure seamless event execution.

• Developed and executed marketing materials, designing social assets, copywriting, and audience engagement to drive ticket sales

Unified Esports League | Marketing Assistant May 2024 - October 2024

• Contributed to a 300% increase in overall engagement through consistent content creation and rollout support.

• Supported day-to-day marketing operations, maintaining content schedules and campaign documentation.

• Carried out internal communication for digital campaigns, ensuring alignment across creative and operations teams.

• Tracked and organized content performance data across platforms, contributing to monthly reporting and recaps.

• Assisted with campaign planning, scheduling, and execution, managing multiple timelines and deliverables simultaneously.

Newport Beach Film Festival | Campaign Lead January 2024 - May 2024

• Led a cross-functional outreach and social team to align messaging and drove coordinated promotions across socials and internal teams.

• Oversaw creation and delivery of social assets and marketing materials to increase festival visibility and engagement.

• Managed a 75+ page campaign rollout, coordinating production timelines and securing partner financial and promotional support.

ATN Entertainment | Talent Management March 2023 - March 2024

• Managed 100+ client auditions and accounts using Breakdown Express, Actors Access, and Casting Network; contributing to successful placements on high-profile projects such as Grey's Anatomy, Ryan Murphy's Monsters, and Marvel projects

• Handled detailed script coverage, production tracking, asset management, and communication with external casting agencies with discretion and timeliness.