Universal Music Group | Social Media Rep September 2024 - Present

• Ideate, shoot, and edit engaging short-form video and static assets for UMG's official Twitch channel across Instagram,TikTok, YouTube, and LinkedIn; prioritizing artist-driven content tied to key campaigns.

• Standout Social Campaigns: Kai Cenat's Mafiathon OfficeDrummer cutdown (10M+ views), GIRLSET’s "Commas" single debut (1M+ views on Instagram alone), Doechii’s Denial is a Stream (940K+ views), CMA Sounds Like Nashville (151K+ views), Frankie Grande & Friends (135K+ views)

• Collaborate cross-functionally with artist teams, labels, and other °1824 verticals to align creative and digital strategy.

• Track and analyze weekly social analytics and performance metrics, presenting insights to management and peers.

• Stay up-to-date on trends and platform shifts to adjust content strategies while maintaining a consistent brand voice that supports artist and live show storytelling.

The Giving Gig | Founder & Event Coordinator February 2025 - Present

• Independently produced and creatively directed a full-scale fundraising concert, handling all phases of planning, raising $800+ for Sweet Relief Musicians Fund.

• Managed communications with artists, venue, and tech crew; created and distributed production documents (advances, call sheets, run of shows, stage plots), overseeing timelines, financial considerations, ticketing, and donation workflows

• Oversaw day-of execution, serving as primary point of contact for artists, staff, venue personnel, and attendees to ensure a smooth and enjoyable event.

• Led marketing rollout on Instagram, coordinating content and messaging to drive ticket sales and awareness.

Unified Esports League | Marketing Assistant May 2024 - October 2024

• Curated and managed social content across major social platforms, maintaining a consistent brand voice while engaging with the esports community and promoting inclusivity and accessibility.

• Assisted in developing social media campaigns that aligned with the league's brand, driving engagement with communities and players.

• Scheduled posts and monitored analytics using tools like Loomly, leading to a 300% increase in organic engagement.

Newport Beach Film Festival | Campaign Lead January 2024 - May 2024

• Led a team of outreach and social representatives, handling communications between all parties to maintain consistent messaging and creative alignment across marketing materials

• Oversaw asset creation, delivery, and promotional coordination between festival partners and sponsors.

• Managed a comprehensive 75+ page campaign rollout, aligning production timelines and securing financial, material, and promotional support from external parties.

ATN Entertainment | Talent Management March 2023 - March 2024

• Managed 100+ client auditions and accounts using Breakdown Express, Actors Access, and Casting Network; contributing to successful placements on high-profile projects such as Grey's Anatomy, Ryan Murphy's Monsters, and Marvel projects

• Handled detailed script coverage, production tracking, asset management, and communication with external casting agencies with discretion and timeliness.