Universal Music Group, °1824 | Social Media Rep February 2025 - May 2025

• Create and publish engaging short-form video and static content with respective copy for UMG's official Twitch channel, 3point5, across Instagram, TikTok, YouTube, X, and LinkedIn using Premiere Pro, CapCut, Canva, and Photoshop.

• Collaborate with internal teams, Twitch creators, and UMG artists to execute cross-functional livestream and social campaigns, ensuring brand voice and fan engagement remain central. Manage content calendars in Monday.com and Slack, overseeing scheduling, publishing, and asset organization.

• Monitor KPIs and platform trends to present analytics to executives and pitch trendjacking opportunities. Support live productions by capturing real-time content, assisting with set decoration, and coordinating documentation.

• Standout Social Campaigns: Kai Cenat's Mafiathon OfficeDrummer cutdown (4.7 million views in first 24 hours), GIRLSET’s "Commas" single debut (1.1 million+ views on Instagram alone), Doechii’s Denial is a Stream (940k+ views), CMA Sounds Like Nashville (151k+ views), Frankie Grande & Friends (135k+ views), and Cynthia Erivo's "I Forgive You" release interview (71k+ views)

The Giving Gig | Founder & Event Coordinator February 2025 - May 2025

• Independently produced and managed a live music fundraiser, raising $800+ for Sweet Relief Musicians Fund.

• Managed communications with artists, venue, and tech crew; created and distributed production documents (advances, call sheets, run of shows, stage plots), overseeing timelines and deliverables across all parties.

• Led marketing rollout on Instagram, coordinating content and messaging to drive ticket sales and awareness.

Unified Esports League | Marketing Assistant May 2024 - October 2024

• Curated and managed social content across major social platforms, maintaining a consistent brand voice while engaging with the esports community and promoting inclusivity and accessibility.

• Assisted in developing social media campaigns that aligned with the league's brand, driving engagement with communities and players.

• Scheduled posts and monitored analytics using tools like Loomly, leading to a 300% increase in organic engagement.

Newport Beach Film Festival | Campaign Lead January 2024 - May 2024

• Led campaign execution, overseeing deliverables for a 75+ page media strategy; managing the creation and distribution of marketing materials, maintaining brand consistency.

• Served as the primary liaison for influencers, sponsors, and partners, ensuring seamless campaign execution.

ATN Entertainment | Talent Management March 2023 - March 2024

• Managed scheduling for 100+ talent clients, coordinating casting auditions and project deadlines.

• Provided administrative support, including script coverage, project tracking, and maintaining talent assets.